Every answer resolves to one name. NEWTrack how AI names your brand — free audit
How it works Product Why now Social Why us
Book a call
Generative Engine Optimization · MENA

When AI answers,
be the brand it names.

Search used to mean ten blue links. Now one AI answer names a few brands and the rest vanish. Helul shows how every engine describes you — then makes sure you’re the one it names.

Where discovery happens now68%
Traditional searchAI answers
Buyer journeys that now start with an AI answer — monitored across 5 engines and 9 model variants.
answer monitor
BeforeGoogle search TodayAI answers
All Images Maps News Shopping
About 2,410,000 results (0.42 seconds)
Scanning…
Reading sources · Perplexity
Belmazad · Real Estate · Egypt
via Perplexity
How Helul works

Everyone else stops at a dashboard.
Helul closes the loop.

Measuring your AI visibility is table stakes. The hard part is changing what the engines say — so Helul runs the whole loop, then re-runs it, until the answers name you.

Live Running
The platform

One platform. Every surface.

Everything below is the real Helul product on a live client account — Belmazad, tracked across 44 buyer queries and 5 engines.

01 — Measure & rank

See where you stand in every answer.

Helul probes every engine with your real buyer questions, then scores how often you’re named, cited and ranked — against each rival, on every model.

Share of VoiceGVI scoreProminence
68.4%
Share of Voice, #1 of 6
5/9
engines / model variants
44
high-intent queries
· Prominence
68.4%
Share of Voice, #1 of 6
5/9
engines / model variants
44
high-intent queries
· Visibility & Authority
02 — Diagnose & listen

Understand the why.

An autonomous audit pinpoints exactly what keeps you out of answers, while the social engine reads sentiment across the channels that feed the models.

AI-readiness auditSentimentCitation lineage
28→82
AI-readiness score
9.6K
social mentions / 30d
34%
positive sentiment
· Social Listening
· SEO & AI Audit
03 — Publish & prove

Ship it to the open web, then prove it.

Citation-ready content deploys straight to your CMS and SEO stack from the Content Studio — indexed, structured and made visible to every answer engine.

Content Studio12 CMS & SEO targetsProof reports
12
CMS & SEO destinations
+56
GVI points in 12 wks
5/5
engines now naming you
· Intelligence Hub
app.helul.com/studio
Content DistributionPublishing
Published page
Online property auctions in Egypt: the complete guide
belmazad.com/insights/property-auctions-egypt
A citation-ready guide naming Belmazad as Egypt’s first bank-owned auction marketplace, structured for AI answer engines.
FAQ schemallms.txtentity markupmeta & OG
Distributed to
WordPressindexed
Webflowlive
HubSpotlive
Ghostindexing
Mediumqueued
Now surfaced & cited in AI answers+2 citations
Why now

Search didn’t evolve.
It got replaced.

The buyer’s journey used to start with ten blue links. Now it starts — and often ends — with a single AI answer that names a handful of brands.

2015 · ten blue links
Slow. Ten links to dig through — everyone buried below the fold.
replaced by one answer
Today · one AI answer
The buyer asks
AI answers
Instant. One answer, ~3 brands named — exactly what they needed.
0%
of Google searches end with zero clicks
SparkToro · Similarweb
0%
rely on AI for 40%+ of their searches
Bain & Company, 2025
0%
projected drop in classic search by 2026
Gartner

When AI answers, it names a few brands. Make sure one is yours.

Social & community

Everyone’s talking. AI is listening.

Before a model names you, it’s shaped by what people say across the feeds. Helul listens to every channel — then turns that conversation into citations engines can read.

Where they’re talkingBelmazad · 9.6K mentions / 30d
Instagram2.8K
Facebook2.1K
TikTok1.9K
YouTube1.2K
X0.9K
LinkedIn0.5K
Reddit0.2K
How they feelbrand sentiment / 30d
0%positive · ↑ +6 pts this month
Positive 34%Neutral 55%Negative 11%
Positive sentiment, last 7 weeks — trending up
Instagram & TikTok drive the buzz — but that advocacy isn’t feeding your AI citations yet. Converting felt reputation into cited, indexed content is exactly where Helul wins.
Talked about on
but only cited from →
Actually feeding AI answers
Only 3 of 7 channels actually feed your citations today. Helul turns the buzz on the other four into content engines can cite — closing the gap between being loved and being named.
The MENA opportunity

Ask in English, the shelf is full.
Ask in Arabic, it’s empty.

400 million people search in Arabic — but the models have almost nothing to cite. Same question, wildly different answer. That emptiness is the opening.

Answering in English48 sources
best online property auctions in Egypt
For online property auctions in Egypt, Aqarmap and Propertyfinder lead the market, with OLX Egypt and Belmazad widely cited for verified, bank-owned listings across Cairo and Giza.
Sources the model can citeplenty
aqarmap.com.egolx.com.egpropertyfinder.egbelmazad.cominvestgate.medailynews.eg+42 more
Answering in Arabic2 sources
أفضل مواقع مزادات العقارات في مصر
لمزادات العقارات في مصر، تُذكر عقارماب أحياناً… لكن معظم المصادر غير متوفّرة بالعربية، فتبقى الإجابة ناقصة.
Sources the model can citealmost none
aqarmap.com.eg your brand here →

Empty shelves get filled by whoever shows up first. Helul puts you there.

0M+
Arabic speakers
One of the world’s largest under-served search audiences.
×
<1% Arabic99%+ everything else
<1%
of the web AI reads is Arabic
Enormous demand, almost no supply for the models to cite.
#1
0%
UAE AI adoption — #1 globally
The Gulf isn’t waiting — it’s leading adoption.
Straight talk: Helul is an English platform serving MENA today, with a fully-funded Arabic engine as our immediate next step — so you’re first in line when the Arabic answer layer opens up.
Why Helul wins

Everyone watches the web.
We watch where AI actually listens.

The market is full of dashboards that score your AI visibility and stop there. Helul is built on the edges they miss — starting with the source AI leans on most, and the one almost no tool tracks: social.

Edge 01 · the social layer

We track the social layer AI reads

Modern AI answers lean hard on Reddit threads, YouTube reviews, LinkedIn posts and community forums — Reddit alone is now one of the most-cited sources in AI answers. Most tools only watch the open web: blogs, news, docs. Helul tracks and shapes your presence across social and community too, because that’s where a fast-growing share of citations now come from.

Most toolsThe open web only
HelulThe open web + social & community
AI answer — assembled from its most-trusted sources
The open webTracked by everyone
Social & communityTracked by Helul
The blind spot for everyone else. This is where reputation actually forms — and where we get you cited.
EDGE 02

We close the loop

Others hand you a score and wish you luck. Helul diagnoses the gaps, writes the content, publishes it, and proves the lift — one system, end to end.

Others: read-only / Helul: acts
EDGE 03

Every engine, one view

ChatGPT, Gemini, Perplexity, Claude, Grok and Google AI Overviews — tracked and optimized together, not one tab at a time.

ChatGPTGeminiPerplexityClaudeGrok
Others: a model or two / Helul: all of them
EDGE 04

MENA-native by design

Built for this region’s brands, buyers and search behaviour — with a fully-funded Arabic answer engine as our immediate next step.

Others: English-web default / Helul: MENA-first
EDGE 05

Done for you

A managed service with a real strategist steering it — not another dashboard you’re left to figure out and run alone.

Others: DIY software / Helul: managed
Live proof

Not a pitch. A running system.

Helul is live on real Egyptian brands today — probing engines, shipping fixes and re-measuring every week.

Live account · updating weeklyBelmazad · belmazad.com
0buyer queries tracked
0engines · 9 model variants
0citations traced to source
+0GVI points in 12 weeks
Measured acrossPerplexityChatGPTGeminiClaudeGrok
Live pilot
Belmazad
Now onboarding
TBS — The Bakery Shop La Poire Aqarmap Breadfast Swvl Vezeeta Elmenus
Heard after the re-probe

Not our words. Theirs.

What the first Egyptian brands said once the same engines were asked the same questions again — with Helul in between.

We watched Claude go from not knowing we existed to naming us first for bank-owned auctions. The before/after report went straight to our board.

BelmazadHead of Growth · property auctions
absent → #1 on Claude · +56 GVI

Customers began telling our stores “ChatGPT sent me.” That sentence did not exist in our business before Helul.

TBS — The Bakery ShopMarketing Director · 50+ stores
named on 4 of 5 engines by week 10

The weekly scoreboard turned AI visibility into a number our leadership tracks — the same way we track paid and CRM.

AqarmapSEO & Content Lead · real estate
Share of Voice 12% → 34%

The audit alone was worth the call — seeing Gemini recommend two rivals and skip us entirely made the problem impossible to ignore.

La PoireE-commerce Leadfree audit

Nothing new to learn, no dashboard to babysit. Pages simply appeared on our domain and the citations followed them.

ElmenusGrowth Managermanaged for us

Our SEO agency covers Google rankings. This is the first team that answered what the AI engines say about us — in numbers.

BreadfastBrand Marketingbeyond SEO
How we start

Small first step. First proof in 4 weeks.

No retainers up front, no dashboards to learn. A managed engagement that starts with a free audit and ends with before/after proof.

Week 1

Free visibility audit

We probe all 5 engines with your real buyer questions and hand you your scoreboard — where you’re named, where you’re invisible, and why.

You getyour scoreboard
Weeks 2–6

Helul ships the fixes

Citation-ready content, schema and llms.txt deploy straight to your stack — written, published and indexed for you.

You getpages live on your domain
Week 12

Before / after proof

We re-probe the same engines and show the lift: more answers naming you, higher prominence, board-ready reports.

You geta board-ready report
Then the loop re-runs — measure, fix, prove — every month.
Questions

Asked on every call. Answered here.

Is AI search really where my buyers are?

68% of Google searches already end without a click, and AI assistants now sit inside Google itself. Your buyers ask; an engine answers with two or three names. The only question is whether yours is one of them.

How do you measure my AI visibility?

We probe 5 engines and 9 model variants with your real buyer questions, then score every answer — mentions, position, sentiment and the sources it cited. That becomes your Share of Voice and GVI score.

How long until the answers change?

Engines re-crawl quickly once citable content exists. Pilots typically see the first new mentions in 4–6 weeks and a measurable lift by week 12 — which we prove with a before/after re-probe.

Does this replace my SEO work?

No — it compounds it. Classic SEO earns you links; Helul makes engines quote you. The same structured content lifts both, and we deploy into your existing CMS and SEO stack.

Does it work in Arabic?

Helul serves MENA brands in English today, with a fully-funded Arabic engine as our immediate next step — so you’re first in line when the Arabic answer layer opens.

[ Helul ]

When AI answers,
be the brand it names.

30 minutes. Your live scoreboard. Zero obligation.

Book your free AI-visibility audit

30 minutes. We’ll pull your live cross-engine scoreboard and show you exactly where you stand.

Your real Share of Voice across 5 engines
Who AI names instead of you
The 3 fastest citations to win
A managed plan to close the gap